1. Scope
This Privacy Policy describes how and why we processes the personal information you provide on our websites and related sub-domain sites, our mobile and social media platforms and applications (collectively, the Sites), and information you provide during events such as trade shows. It also describes your available options regarding our use of your personal information gathered either from your use of our Sites or through other related business activities (e.g., industry events you attended, related third party sites you visited and shared your information with) and how you can access and update this information.
2. What Personal Information We Collect and for What Purposes
This Privacy Policy informs you of the supplier’s policies with respect to personal information processed by them through the use of our Sites.
Information Collection
The personal information we collect is organized into the following two categories:
Category 1: information relating to you which you voluntarily submit during your use of the Sites or other activities such as a trade show we participate in which may include, e.g., your first and last name, address, telephone number, email address, company name, or billing information.
Purposes for collection of Category 1 information:
establishing and verifying your identity;
opening, maintaining, administering, and servicing your accounts;
providing services and support to you including responding to your questions, comments, and instructions;
processing, servicing, or enforcing transactions and sending related communications to you;
providing product or service updates, promotional notices and offers, and other information about ours and our affiliates including (where we have a lawful basis to do so) sending you marketing communications;
providing services on Social Media and Mobile Platforms and through our applications.
Category of sources of information collection
Directly from consumer
Third-party parties we do business with
An attendee list provided by a trade show organizer
Sharing
or more information about how we might disclose personal information, please see Section 4 below.
Category 2: information collected through the Sites as you use them and may include device identifier information about the type of device, operating system and browser you use, server name, IP address, MAC address of your device, date and time you access the Sites, pages you access while at the Sites, and internet address of the websites, if any, from which you linked directly to the Sites. This includes the information described in our Cookie Policy. Such information is collected to the extent necessary to enable you access to all the functionality of the Sites and to help give you the best possible experience of the Sites.
The purposes for collection of Category 2 information:
improving the Sites, including tailoring them to your preferences;
complying with our Cookie Policy;
presenting digital advertisements to you on third party online locations;
maintaining the security and integrity of our systems including protecting our systems from fraud and unlawful access;
General Use of Information
We may use the personal information collected through the Sites for the following general purposes:
sharing necessary information with our affiliates for the purpose of managing our globally organized business structure;
in relation to a merger, acquisition, or sale of all or a portion of our assets;
to enforce the Terms of Use or other policies applicable to the Sites;
compliance with legal requirements, such as in response to an authorized subpoena;
to protect the rights, property, life, health, security, and safety of individuals; and
fulfilling any other purposes consistent with our statements under this Privacy Policy or disclosed at the time you provide personally identifiable information to us.
We Do Not Sell your Personal Information
We will not sell your personal information and you may unsubscribe to our communications at any time.
3. Legal Basis for the Processing
Performance of a contract
Our processing may be necessary for performance of a contract with you or to take steps at your request to enter into a contract. This applies to carrying out our contractual duties which we fulfil with the help of the Sites: e.g., helping to establish and verify your identity; opening, maintaining, administering, and servicing your accounts; providing services and support to you including responding to your questions, comments, and instructions; processing, servicing, or enforcing transactions and sending related communications to you; and providing services on Social Media and Mobile Platforms and through our applications.
Legal obligation
Our processing may be necessary for complying with our legal obligations. This applies to the performance of any legal or regulatory obligations such as maintaining the security and integrity of our systems including protecting our systems from fraud and unlawful access; enforcing the Terms of Use or other policies applicable to the Sites; and complying with legal requirements, such as in response to an authorized subpoena;
Legitimate interest
Our processing may be necessary for our legitimate interests or those of a third party. This may apply to legitimate interests such as: improving the Sites, including tailoring them to your preferences; providing product or service updates, promotional notices and offers, and other information about us and our affiliates including (where permitted) sending you marketing communications; presenting digital advertisements to you on third party online locations; sharing necessary information with our affiliates for the purpose of managing our globally organized business structure ; in relation to a merger, acquisition, or sale of all or a portion of our assets; fulfilling any other purposes consistent with our statements under this Privacy Policy or disclosed at the time you provide personally identifiable information to us.
Your information will not be processed on this basis if our interests or those of a third party are overridden by your own interests, rights, or freedoms.
Consent
Our processing might take place on the basis of your consent, given at the time and point of collection on the Sites, for one or more specific purposes. For example, this may apply to your consent to. receive product or service updates, promotional notices and offers, and other information about us and our affiliates including (where permitted) receipt of marketing communications; allow us to present digital advertisements to you on third party online locations; allow us to use cookies in accordance with our Cookie Policy; allow us to share necessary information with our affiliates for the purpose of managing our globally organized business structure.
Where our use of your personal information requires your consent, you can provide such consent at the time and point of collection on the Sites and following the instructions provided therein; or by informing us by email at info@alvaria.com.
Vital interests
Our processing may be necessary to protect the vital interests of an individual or some other natural person: e.g., to protect the rights, property, life, health, security, and safety of individuals.
4. Recipients / Disclosure of Information
Internal Use
The personal information you voluntarily submit to us during your use of the Sites will be placed into our customer relationship management (CRM) system. We may access that information in accordance with this Privacy Policy, provided that the access is lawful. Because of our global organization structure, our CRM system is accessible to all our affiliates worldwide as set out in the section 13 (Information Security) below.
External Use
We will only disclose your personal information to a third party if such disclosure is in accordance with this Privacy Policy and provided that it is lawful to do so. We conduct an appropriate level of due diligence and put in place any necessary contractual documentation that may be required to ensure compliance with our legal and regulatory obligations.
Third parties to whom we may disclose personal information include:
Our affiliates. Further details of our affiliates are available upon request from privacy@alvaria.com;
Third party service providers and partners who help maintain and operate the Sites or who help us to provide our services to you or whose products or services may be integrated with our products and services. These include third parties processing information in relation to our CRM system, the hosting of the Sites, the provision of our IT systems, electronic communications service providers, and payment processors.
Any third party necessary to help us enforce our legal rights or those of others;
Potential or new owners of our business or any part of it;
Any third party to whom you instruct us to disclose your personal information (provided it is lawful for us to do so);
Regulators and law enforcement agencies or any other third party who has satisfied us that we are required by law to disclose the personal information to them.
5. Communications and Marketing
We may use the information you provide to us (or which we observe about you from your interactions with the Sites, your email communications, and/or your interactions with our products and services) to contact you about us, our affiliates, or our products and services. Where you have consented or where we have another lawful basis to do so, we may send you marketing communications and may share your information within our group for such purposes. If at any time you no longer wish to receive marketing communications from us, you can unsubscribe by visiting our Subscription Center. You can also exercise your rights under the Your Rights with Regard to Your Personal Information section below.
6. Information Retention
We will keep your personal information in accordance with our retention policies but will not keep it for longer than is necessary. In general, we will keep your personal information for the duration our business relationship with you and for a certain period afterwards. In considering retention timeframes, we take into account the nature of the information, the nature of our relationship with you, the relevance of the information, and our obligations to comply with applicable laws and regulations.
7. Social Media
Our Sites may include social media features or links to social media sites. These social media features may use tracking technologies to collect information about you, such as your IP address, which page you are visiting on the Sites, and may set a cookie to enable the social media feature to function properly. If you use social media features, information you post or provide access to may be publicly displayed on our Sites or by the third-party service that you use. Similarly, if you post information on a third-party service that references our Sites (e.g., by using a hashtag associated with us, your post may be used on or in connection with our Sites. Also, both we and the third party may have access to certain information about you and your use of our Sites and the social media features. Social media features are operated by a third party and governed by the privacy policy of the third party providing it. We are not responsible for and make no representations regarding the policies or business practices of any third parties and encourage you to familiarize yourself with and consult their privacy policies and terms of use.
8. Children’s Privacy
The Sites are not directed toward or designed for use by children. We do not solicit or knowingly collect personal information from children. If we learn that we have collected personal information of a child, we will take reasonable steps to delete that information from our systems. Additionally, a child’s parent or legal guardian may request that the child’s information be deleted from our files by contacting us as set forth in the about Contact Us section below. We also encourage you to seek further advice for protecting children’s privacy online as appropriate (for example by visiting the U.S. Federal Trade Commission’s website).
9. Information Security
We are committed to keeping your personal information confidential and secure. We maintain appropriate physical, electronic, procedural, technical and organizational measures to help safeguard personal information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. Access to your personal information is limited to those who need the information to fulfil the task for which the personal information was collected. All our employees, contractors and agents who have access to and are associated with the processing of personal information are obliged to respect the confidentiality of the personal information of all visitors to the Sites and all users of our services.
Please be aware, however, that any email or other transmission you send through the internet cannot be completely protected, and we cannot guarantee the security of your information you transmit to our Sites. We recommend you take every precaution to protect your personal information when you are on the internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords and make sure you use a secure browser.
10. Changes to this Privacy Policy
We may make changes to this Privacy Policy at any time. When we do, we will change the “updated” date at the beginning of this Privacy Policy. By using the Sites or the service, after the changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy.